A BRAND YOU CAN HEAR
Jingles & sonic branding
Custom jingles, audio logos and short musical identities for advertising, podcasts, video series and branded intros.
GLEB KHUDIAKOV / A BRAND YOU CAN HEARA recognizable sound begins with a simple musical idea that suits the brand and works through repetition. Develop a short theme for an intro, advertisement, podcast or video series. It may be instrumental, vocal or a combination of music and a distinctive sound gesture. We first identify where the cue will play, how often it will be heard, what should be remembered and how much time the message has. Those choices guide the tempo, sound palette, melody and ending.
01 / Project deliverables
Project deliverables
- 01A concise musical direction based on the brand’s character and audience.
- 02A main jingle, audio logo or short theme of the agreed duration.
- 03Opening, ending or shortened variations for the selected placements.
- 04Finished files ready to include in videos, advertisements or audio episodes.
02 / How we work
How we work
- 01
Character and touchpoints
We discuss the brand voice, visual identity and intended uses of the sound. A podcast theme and a brief advertising signature may need different lengths and emphasis.
- 02
Finding the motif
A musical direction leads to an agreed core motif. We consider how it fits the name, the pace of speech and the desired feeling without overloading a short format.
- 03
A family of versions
We develop the variations specified in the brief: an opening, ending or short signature. Each file’s start and finish are checked for straightforward use in an edit.
Learn to create it
Learn to create a brand music theme
Training is delivered in Russian only. Explore brand character, a concise musical motif and a connected family of versions for different placements with Gleb.
FAQ
Questions about this service
What is the difference between a jingle and an audio logo?+
A jingle usually carries a more developed musical message. An audio logo is a brief sonic signature. The choice depends on where it plays and what the audience should remember.
Can you prepare different durations?+
Yes. Specify the versions you need, such as a short signature and a longer intro. Building them from the same theme helps retain a consistent musical character.
Is this suitable for a personal brand or podcast?+
Yes. The name, tone and listening context guide the work. For recurring episodes, it helps to plan the opening, ending and transitions together so the sound stays consistent.
GLEB KHUDIAKOV
An idea or materials ready to share?
Start with a short description, reference or existing brief. The consultant helps gather the details, and our conversation can continue in your client account.